Resources Library by ANA

The economic impact of the growth in off-patent production of farm inputs

This paper outlines a regional analysis of the off-patent manufacture of agrochemicals in Europe, the Far East and Latin America. The volumes of sales turnover produced by this manufacturing sector are identified, and the range of chemical types...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: David D. Murray

June 15, 1994

Agriculture as a part of society

Agriculture as a part of society (as well as the agricultural industry and preferably the communication chain within the agricultural industry) must rethink its role. In the field of crop protection, for example, we find that the market in West...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Clemens Große Frie

June 15, 1994

Commercial assessment of resource allocation

This paper examines the benefits of using multi-disciplinary teams in the development of a new product. Particular emphasis is placed on the risk reduction benefits of a commercial orientation to decisions which have traditionally been made outside...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Simon Fitall

June 1, 1994

The German health care system

The Gesundheitsstrukturgesetz (GSG) which was introduced in January 1993 has changed the German Health Market dramatically. Prior to the introduction, the health market was structured by more or less equal influential participants. The pharmaceutical...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Dieter Korczak

Company: GP Forschungsgruppe

June 1, 1994

The marketing problems in privatisation by means of initial public offering in Poland

Major economic changes are taking place in Poland, as in other East European countries. Privatisation of state owned enterprises is one of the most important elements of the economic reforms. Privatisation by means of Initial Public Offering (IPO) is...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: David Westover, Maciej Radziwill

June 15, 1993

The world of the child

If the noise level in America seems to be rising these days, it may be because the baby boomers are in the middle of their own baby boom "echo." Men and women who were born in the years after World War II are now raising their own children. This new...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Penelope Queen

June 15, 1992

Recession and the financial decisions of smaller businesses

This paper examines the effect that the recession has had on the financial behaviour of small businesses and their optimism about the future. The main finding is that the age of the business and the change in its turnover over the preceding year are...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Author: Nick Watkins

June 15, 1992

Let's heavy up in St. Louis and see what happens

Heavy up TV advertising for packaged goods has been the traditional way of estimating its effect on sales in the United States. With recent advances in information technology, testing can now be replaced by econometric modelling techniques that...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Laurence N. Gold

June 15, 1992

Measuring an irrational entertainment

In this paper, Ian Fox, a Council Member of the Wexford Festival. Opera, Ireland, traces the evolution of research at the Festival. This started with a simple questionnaire in 1979 which was used to help formulate policy in the 1980s, to a more...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Author: Ian Fox

June 15, 1990